Mike Korenugin, Director of Product at SE Ranking, emphasizes the importance of a data-informed approach in decision-making. He advocates for integrating data with competitive analysis, strategy, and customer issues. At SE Ranking, the culture prioritizes understanding output metrics and translating them into actionable input metrics through a detailed strategy and collaboration with product and data teams. He details the process of building a driver tree to measure and influence specific metrics, ensuring his team has the necessary analytical tools for effective outcomes.
Sometimes 'data-driven' can be a bit of a buzzword. At SE Ranking, we preach being data-informed, which means we root our decisions in data as much as possible.
I follow a straightforward approach in my daily routine. First, I craft a strategy that outlines our direction and clearly states what we do and don’t do.
We spend time with our product and data teams building our metric tree, a.k.a. our driver tree. How do we go from an output metric to input metrics?
We give the team the necessary analytical tools to support their decision-making process, ensuring that our focus remains on impactful metrics that drive business results.
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