"I'm excited to join XPLN.AI and support our partners by providing them with the technological capabilities they need to deepen their expertise in attention measurement. Our ambition is to strengthen the measurement and optimisation of attention across their inventories to improve ad exposure quality and enhance the user experience, while enabling our partners to deliver enriched, more actionable insights to advertisers on engagement quality and real campaign performance,"
"We're thrilled to welcome Laurène to the team and entrust her with this key role in our partnerships development. Her expertise and deep understanding of market dynamics will be invaluable in strengthening relationships with existing partners and forging new ones, as we expand our measurement capabilities to new markets, players, environments, and formats."
Laurène brings over ten years of experience supporting international publishers with innovative technological solutions developed at Adledge, Ogury, and ShowHeroes. She will lead XPLN.AI's partnerships strategy with publishers, ad networks, SSPs, DSPs, and platforms. The newly created role aims to support company growth and accelerate international expansion by driving market entry in new countries. Responsibilities include helping partners understand attention-related challenges and equipping them to enhance existing solutions with attention data. The objective is to strengthen measurement and optimisation of attention, improve ad exposure quality and user experience, and provide advertisers with more actionable engagement insights.
Read at Exchangewire
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