"The reports include a balance of short-term and long-term performance: the KPIs from a brand's traditional sales units, household trends from the last week and the recent quarters, comparisons of performance to competitors within the category, anomalies or differences on a geography level, and how promotions have performed compared to competitors."
""We said, 'There's a real opportunity for us to bring those insights directly to our clients proactively, so they don't have to go in on Monday mornings and run all the reports they need to fuel the intelligence they need to start their week.' We bring it directly to them," Connors said. "The advancements that have happened within AI really make that possible in a way where, five years ago, it wasn't a reality.""
Kroger Precision Marketing Powered by 84.51° launched Agent Monday, a weekly AI-generated insights report available to qualifying Stratum subscribers. The customizable emails pull retail data from the Stratum self-serve customer behavior insights tool to surface key brand insights. Reports combine short-term and long-term performance metrics, including KPIs, household trends for recent weeks and quarters, competitive comparisons, geographic anomalies, and promotion effectiveness versus competitors. Seasonal and event-based performance comparisons can be included, such as year-over-year holiday performance. The feature is designed to deliver proactive, Monday-ready intelligence to category managers and consumer insights teams.
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