#category-management
#category-management

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Category management 101: A guide to smarter procurement strategies - London Business News | Londonlovesbusiness.com

In today's dynamic business landscape, procurement has evolved far beyond securing goods and services at the lowest cost.

Marketing tech

Category management is crucial in today's omnichannel landscape.

Search rankings are now as important as physical shelf placements.

Cross-channel coordination ensures sales success across platforms.

Data-driven decision making and agility are key for brand success.

Molson Coors aims to lead the beer industry by adopting a category-first strategy to drive growth and engage Gen Z.

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