Ulta Beauty has appointed Kelly Mahoney as the new chief marketing officer under the leadership of CEO Kecia Steelman. Mahoney, with a decade of experience in various marketing roles within the company, replaces Michelle Crossan-Matos. In her new role, she aims to enhance the brand's focus on self-expression and empowerment while deepening customer loyalty. Meanwhile, Ulta continues its search for a chief merchandising officer, and despite challenges from competitors like Sephora and Amazon, the company has raised its guidance for fourth-quarter sales expectations.
I'm so proud to step into the CMO role and shape the future of the Ulta Beauty brand. We know that beauty is more than what you put on - it's about self-expression, empowerment, well-being and connection.
As chief marketing officer, I will build on this while deepening our brand purpose of unleashing possibilities in new and meaningful ways to inspire, engage and empower every beauty enthusiast.
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