Google has been ruled guilty of antitrust violations in key markets by Judge Leonie Brinkema, specifically regarding its publisher ad servers and ad exchanges. The ruling found Google had unlawfully tied its ad server and exchange, violating U.S. antitrust laws. However, the court did not find Google guilty concerning the advertiser ad network market. Now entering the remedies phase, the DOJ is advocating for a break-up of Google's ad tech operations, but this could prove challenging amidst discussions of market impacts and feasibility.
The Court finds that Plaintiffs have failed to prove that there is a relevant market for open-web display advertiser ad networks, but have proven that Google has violated Section 2 of the Sherman Act by willfully acquiring and maintaining monopoly power in the open-web display publisher ad server market and the open-web display ad exchange market.
[Google] has unlawfully tied its publisher ad server (DFP) and ad exchange (AdX) in violation of Sections 1 and 2 of the Sherman Act.
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