Tara Kapur, a prominent judge for The Drum Awards and market lead for Duolingo's English Test in India, highlights the complexities of marketing in Asia. With over 15 years in media and consumer tech, she notes the key challenge of navigating a rapidly evolving digital landscape while addressing diverse consumer behaviors and cultural nuances. Balancing a brand's core identity with local relevance is crucial for success. Her experience, including leadership roles at Netflix and Vice Media, influences her insightful perspective on brand strategy and marketing challenges in competitive markets.
Maintaining a consistent brand across multiple markets can be really challenging because each market has its own unique cultural nuances and consumer preferences. The key is to strike the right balance between staying true to the core brand identity while adapting messages and strategies to resonate locally.
As a marketing head in Asia, the biggest challenge is navigating the fast-evolving digital landscape while catering to a highly diverse audience. This involves adapting to shifting consumer behaviors across regions.
Collection
[
|
...
]