Jason Manningham, CEO of TV ad tech and identity resolution provider Blockgraph, is a glass-half-full kind of guy.TV is a massive market, and time spent with CTV and linear is undermonetized, Manningham says on this week's episode of AdExchanger Talks, the first episode of the new year."If I'm wearing my optimist hat, I'd say attention should ultimately drive ad spend, as long as the same attention can be monetized between different platforms," he says.
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