Melissa Reeve emphasized that marketing organizations often implement technology without a change management strategy, resulting in low adoption rates and ineffective use of tools.
Kotter's Leading Change framework outlines eight critical steps for organizations to adopt successful change, guiding them in pilot programs, early wins, and momentum building.
The ADKAR method focuses on helping individuals understand the need for change and personal impacts, which is essential for effective transformation in teams.
Kurt Lewin's three-step process simplifies the understanding and implementation of organizational change, providing an accessible model for teams to follow.
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