In Q4 2024, Amazon generated $188 billion in net sales, overtaking Walmart's $181 billion for the quarter, marking a significant moment in retail history. Although Walmart still leads with $681 billion in yearly revenue against Amazon's $638 billion, Amazon's rapid growth rate—approximately double that of Walmart—projects a potential full-year sales victory as early as 2025. Key contributors to Amazon's growth include significant sales from third-party transactions, an expanding advertising business, and a solid performance from Amazon Web Services (AWS), which continues to show strong revenue increases, bolstering the company’s retail dominance.
Amazon's ability to combine sales from its website, facilitate third-party sales, and grow its advertising and cloud-computing segments are key drivers for its impressive revenue growth.
With advertising revenue increasing by 18% year over year, Amazon's strong digital platform is leveraging its established customer base, creating further opportunities for financial success.
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