The Robinson-Patman Act, largely dormant since 2000, aims to prevent price discrimination that harms smaller businesses. With recent calls from FTC commissioners for its revival, this may change as new leadership emphasizes enforcing the RPA to tackle disparities in retail. The sector of retail media, projected to exceed $100 billion, heavily favors larger retailers like Amazon and Walmart, contributing significantly to their profits while putting smaller competitors at a disadvantage. Thus, reviving the RPA is pivotal in leveling the playing field amidst growing retail power imbalances.
The renewed interest in enforcing the Robinson-Patman Act is essential to address significant power imbalances in retail, particularly affecting smaller businesses.
Retail media, projected to surpass $100 billion, underscores how dominant retailers like Amazon and Walmart gain unfair advertising advantages, sidelining smaller competitors.
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