Roy Shkedi, CEO of Intent IQ, stated, 'I hold the patents for probabilistic cross-device [targeting] because I personally invented it,' reflecting on his company's strategic positioning in the ad tech landscape.
Reza Mirzaie, Intent IQ's legal counsel, mentioned that 'it depends on the year' whether the company earns more as an ad tech vendor or patent litigant, highlighting the dual nature of the business.
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