Inside The Secret Meetings To Define MFA | AdExchanger
Briefly

from AdExchanger10 months ago
Forget what you know about 'made for advertising.' There's a push now to redefine MFA as 'made for arbitrage.'
AdExchangerhttps://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/
The 'A' should stand for arbitrage, not advertising. It's noteworthy that an agency trade organization is leading the charge to define MFA.
AdExchangerhttps://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/
Read at AdExchanger
#mfa #advertising-industry #criteria-establishment #4as #programmatic-ad-spend
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