"Wren and Krakowsky assured them that joint efforts will be made to maintain strong agency-client relationships, easing marketers' concerns over potential disruptions from the merger."
"As the go-betweens for clients, consultants aim to navigate and capitalize on the uncertainties surrounding the proposed deal, which may reshape pricing dynamics and competition."
Omnicom CEO John Wren and IPG's Philippe Krakowsky recently met with ad consultants to clarify uncertainties regarding Omnicom's proposed acquisition of IPG. The meeting provided a platform for consultants to voice their concerns about the deal, which remains pending regulatory approval. While not all questions were answered, consultants learned that maintaining agency-client relationships is a priority for Wren and Krakowsky. Marketers are expressing curiosity but will have to wait for regulatory insights before gaining a complete understanding of the deal's impacts on pricing and competition.
Read at Digiday
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