InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable Advertising Practices

"InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonisation of the advertising industry. This collaboration underscores InMobi's resolute commitment to sustainability, aligning with Ad Net Zero's mission to revolutionise the advertising landscape through decarbonisation initiatives spanning ad production, distribution, and publication."

"The global advertising industry is at a critical juncture, as it grapples with the environmental impact of its operations. Recent statistics underscore the urgency of the issue, with the internet's greenhouse gas emissions comprising approximately 4% of the global total - surpassing even the aviation sector. Notably, the energy required to serve one million ad impressions is equivalent to the carbon produced by manufacturing 2.4 million plastic straws."

"Recognising the growing importance of sustainability in business decisions, InMobi has taken a proactive step by aligning itself with Ad Net Zero. As a leader in the ad tech industry, InMobi recognises the significance of demonstrating sustainability efforts to both its existing clients and potential partners. A recent Deloitte survey highlights that 98% of consumers believe brands are responsible for contributing to a better world, and a considerable portion of consumers prefer to be patrons of sustainable brands."

InMobi announced a strategic partnership with Ad Net Zero to accelerate decarbonisation across ad production, distribution, and publication. The partnership builds on InMobi's commitments to the Science-Based Targets Initiative, Givsly, and AdTechCares. The global advertising industry faces significant environmental impact, with internet greenhouse gas emissions about 4% of the global total and the energy to serve one million ad impressions equating to the carbon produced by manufacturing 2.4 million plastic straws. InMobi emphasises sustainability to meet client and consumer expectations, citing a Deloitte survey where 98% of consumers expect brands to contribute to a better world. InMobi intends to follow Ad Net Zero's five-step plan to minimise advertising carbon footprint.

Read at Thedrum