
"We could actually pull out the elements of creative that are working for a brand across platforms and identify how they work across [any number of] KPIs, starting with lower funnel but moving towards upper funnel -what are the elements that actually work,"
"That gave an insight to us and to our clients in a way that's different from any of the tools out there that are built for particular platforms."
MissionOne Media launched M1 Refinery, a data-driven insights analyzer that evaluates creative performance across platforms. The tool examines up to 200 creative elements, including product type, color, emotion, props, location, language, and video length. M1 Refinery integrates Google Gemini with proprietary technology and maps creative attributes to real campaign KPIs across Google, Meta, TikTok, and YouTube. The system aims to explain why one ad outperforms another rather than just which ad performs best. Early tests showed a 22% lift in ROAS for a beauty client and a 20% higher CTR after a single optimization round.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]