Proprietary tools give marketing teams that all-important edgeMarketers should avoid third-party platforms for data analysis and instead use proprietary tools to gain full control and visibility over their campaigns.
X's Usage Date Suggest a Decline in Time Spent Throughout 2024Performance figures shared by X may mislead without context, suggesting declining engagement and potential conflicts in reported user statistics.
15 Best Product Portfolio Management Tools 2024 | ClickUpEffective product portfolio management tools streamline operations, ensuring product performance and strategy alignment.
How fast-food chain Carl's Jr. is pushing CTV to become a performance channelAdvertisers shifting budgets to Connected TV for performance and brand awareness.Connected TV yields higher return on ad spend and incremental lift in sales for Carl's Jr.