OpenAI has launched its first major marketing campaign under new CMO Kate Rouch, targeting college students by offering free access to ChatGPT Plus through May. The initiative aims to help students utilize AI effectively for studying, job searching, and planning summer activities. The campaign includes varied promotional strategies such as billboards, digital ads, and podcasts. Additionally, it reflects OpenAI's ongoing efforts to establish a presence in academia by building on previous partnerships with universities and rolling out tailored solutions like ChatGPT Edu.
Rouch stated, "The campaign shows students different ways to take advantage of ChatGPT as they study, work out, try to land jobs, and plan their summers."
The promotion allows eligible college students to access ChatGPT Plus for free until May 31, including advanced capabilities such as deep research and increased messaging limits.
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