A Reddit user reported frustrating ads for extended warranty plans popping up in a Jeep every time they hit the brakes. Stellantis labeled this a glitch, affecting only a few vehicles in the US but acknowledged in-vehicle promotions are common. Safety experts express concern over in-car advertising practices as automakers increasingly pursue revenue through digital technologies in vehicles. With modern cars equipped with thousands of semiconductor chips aiding navigation and connectivity, the balance between monetization and driver safety is becoming a point of debate.
"Every time they hit the brakes on their Jeep, a promotion for an extended warranty plan popped up in the center console, which they found intrusive and annoying."
"This is an isolated incident affecting fewer than ten vehicles at this time limited to the US, but Stellantis acknowledges that they also show other in-vehicle promotions too."
"Safety experts have serious questions about the practice of displaying ads in vehicles, especially as automakers look to monetize digital features in cars."
"Today’s new cars come with 1,000 to 3,000 semiconductor chips that facilitate both safety features and in-car infotainment, raising concerns about distractions."
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