Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance
Briefly

from Digiday6 months ago
Immediate Media aims to reduce partners to under 100 by 2024 and streamline it further to around 50 by the latter half. Partnerships based on data importance and monetization are maintained, balancing the impact on programmatic revenue with the benefit of advertisers accessing richer, transparent data directly.
Digidayhttps://digiday.com/media/immediate-deepens-cmp-strategy-slashes-ad-tech-partnerships-for-sharper-data-governance/
Read at Digiday
#consent-management-platforms #strategic-partnerships #data-monetization #revenue-operations #ad-tech-partnerships
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