The overlooked infrastructure problem holding personalization back | MarTech
Personalization is now a baseline expectation, and scaling it requires verified data, automation, and real-time operations to fix revenue operations infrastructure.
The profile of RevOps is rising in many organizations | MarTech
The study, 'The Rise of RevOps to the C-Suite,' found RevOps is taking on a much larger role in how organizations plan, forecast and manage business performance.