#revenue-operations

#revenue-operations

At Thea Care, we're bringing the highest standard of dermatological skincare advice into every customer interaction. Thea Care is a B2B SaaS company for skincare brands. Our face scan and product recommendation engine helps consumers in over 160 countries understand their skin and find the right products. For our partners, we deliver measurable ROI by increasing conversion rates and average order value.

As companies race to scale revenue operations efficiently, a new role is emerging at the intersection of technology and business strategy: the GTM (go-to-market) engineer. According to ZoomInfo data, hiring for the role has doubled year over year for the last two years, with hiring peaks in January and July. In mid-2025 LinkedIn had over 1,400 postings for GTM engineering roles, with over 3,000 listed in January of 2026

Within five years, saying your platform offers personalized recommendations will sound as dated as asking someone to rewind the tape. Personalization has already shifted from competitive differentiator to baseline expectation - and the transition is moving faster than most marketing teams realize. The evidence is already visible: 61% of consumers will abandon brands that miss the mark, and 65% expect companies to understand their needs without being told.

The study, 'The Rise of RevOps to the C-Suite,' found RevOps is taking on a much larger role in how organizations plan, forecast and manage business performance.