#revenue-operations

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MarTech
5 months ago
Marketing

Why agencies need to work closely with client RevOps teams | MarTech

Close collaboration with internal RevOps teams is essential for digital marketing agencies to deliver results and revenue for clients.
Understanding the client's definition of success, including their ideal customer profile and evaluation criteria, helps agencies meet their specific needs and improve revenue-generating potential. [ more ]
Silicon Valley Journals
5 months ago
Silicon Valley

RevOps Platform Fullcast Raises $34M to Fuel Growth

Fullcast is a revenue operations platform co-founded by former Microsoft and Salesforce executives.
The platform aims to streamline and optimize sales and marketing operations.
Fullcast plans to leverage AI and automation to provide real-time insights and recommendations. [ more ]
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