Imagining A Post-Monopoly Era: The Future Of Publishing Without Google's Dominance | AdExchanger
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from AdExchanger4 months ago
The potential breakup of Google’s monopoly could disrupt digital publishers in the short term, but in the long run, it may enhance competition and ad rates.
AdExchangerhttps://www.adexchanger.com/the-sell-sider/imagining-a-post-monopoly-era-the-future-of-publishing-without-googles-dominance/
Increased competition among smaller entities in advertising could lead to improved transparency in the ad marketplace, resulting in higher prices for publishers.
AdExchangerhttps://www.adexchanger.com/the-sell-sider/imagining-a-post-monopoly-era-the-future-of-publishing-without-googles-dominance/
Despite Google's current dominance, there is a critical need for transparency in ad impressions, as the existing marketplace is plagued by low-value impressions.
AdExchangerhttps://www.adexchanger.com/the-sell-sider/imagining-a-post-monopoly-era-the-future-of-publishing-without-googles-dominance/
The lack of real transparency in ad supply chains fosters a false perception of unlimited premium ad placements, negatively impacting advertisers' confidence.
AdExchangerhttps://www.adexchanger.com/the-sell-sider/imagining-a-post-monopoly-era-the-future-of-publishing-without-googles-dominance/
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#google-monopoly #digital-advertising #advertising-revenue #market-competition #transparency-issues
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