"This collaboration enables iion advertisers to access Arkadium's high-quality casual gaming inventory directly through immersiion, iion's proprietary media buying tool, or via programmatic deals on their preferred DSP. Arkadium, a leading casual gaming publisher with over two decades in the industry, brings impressive scale and engagement to the partnership, with 1.2 million average daily active users spending 45 minutes per session across a portfolio of 300+ popular casual games including Word Wipe, Mahjongg, Spider Solitaire, and Block Champ."
"The platform generates over 1 billion monthly available ad requests with exceptional 82%+ viewability rates across key markets including the USA, UK, Canada, France, Australia, and Germany. This partnership opens direct access to premium gaming audiences across Arkadium's prestigious publisher network, including USA Today, Daily Mail, and The Washington Post. Through Arkadium's advanced Prebid-driven ad stack, iion advertisers can seamlessly reach these highly engaged users whilst benefiting from enhanced transparency and competitive bidding dynamics."
"The collaboration currently delivers a balanced revenue mix of approximately 70% display and 30% video advertising, with plans to expand into Outstream video units and upcoming Microsoft gaming supply through zone.msn.com. The partnership represents significant value for both companies. "At Arkadium, we're committed to delivering premium gaming experiences whilst maximising value for our publisher partners. Working with iion allows us to connect our highly engaged casual gaming audience with quality brand experiences through transparent and efficient monetisation pathways," said Mr. Robert Pop, director of ad operations at Arkadium."
iion secured a strategic partnership with Arkadium to give advertisers direct access to Arkadium's casual gaming inventory via immersiion or programmatic deals on preferred DSPs. Arkadium delivers scale and engagement with 1.2 million average daily active users, 45-minute sessions, and a 300+ game portfolio that produces over 1 billion monthly ad requests and 82%+ viewability across major markets. The integration covers premium publisher placements including USA Today, Daily Mail, and The Washington Post via a Prebid-driven ad stack. Current revenue mix is approximately 70% display and 30% video, with plans to expand Outstream video and Microsoft gaming supply.
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