iion has successfully integrated Azur Games' mobile game portfolio into its advertising platform via Amazon's Transparent Ad Marketplace. This collaboration enables advertisers to target Azur's large global player base, known for popular titles with over 9.5 billion installs. Utilizing Amazon TAM's server-side header bidding solution improves transparency and efficiency in the ad buying process. The partnership not only promotes impactful in-game advertising but also opens new monetization avenues for Azur, reinforcing iion's role in the expanding gaming advertising market.
"At Azur Games, we're always exploring new ways to connect our global player base with meaningful, brand experiences. Partnering with iion and integrating through Amazon TAM allows us to unlock a more transparent and efficient path for brands to engage our audiences. This collaboration not only enhances monetisation but also ensures the quality and integrity of the in-game experience remains front and center." - Murashov Kirill, head of monetisation.
With this integration, brands can now access Azur's premium in-game inventory iion's proprietary game advertising platform, or programmatically through DSPs like DV360 and The Trade Desk. Leveraging Amazon TAM's server-side header bidding solution brings greater transparency, efficiency, and competition to the buying process, ensuring stronger performance and cleaner supply paths.
Azur's extensive reach across high-engagement mobile games enhances iion's position as a go-to platform for scalable, transparent, and effective game advertising. As the gaming industry continues to surge, this partnership opens new monetisation opportunities for Azur while offering advertisers direct access to one of the largest mobile gaming audiences in the world.
Known for chart-topping games like WormsZone.io (600M+ downloads), Stack Ball (560M+), and Bottle Jump 3D (250M+), Azur Games boasts over 9.5 billion installs and is currently the #1 mobile worldwide publisher by downloads.
Collection
[
|
...
]