IAS Pre-Bid Activation Leads to Improved Cost Savings, Quality Impressions & Traffic Quality for Samsung

Integral Ad Science (IAS), a global leader in digital media quality, has published the results of its work in Indonesia with Samsung and Mindshare to drive positive business outcomes with pre- and post-bid media quality.Mindshare and Samsung partnered with IAS to explore if adding pre-bid to the advertiser's current post-bid strategy would improve their media quality metrics and KPIs.

Read at Exchangewire