The IAB Tech Lab has released Global Privacy Platform Implementation Guidelines, aimed at helping industry players comply with privacy regulations while enhancing user experience and technical integration.
The UK's ad spend is projected to hit £10bn in 2024, marking a 13.4% rise and outpacing growth in other European markets, driven largely by digital results.
In the US, advertising market growth continued with a 10.1% increase in September, sustaining the upward trend seen in previous months supported by major events.
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