Investing more in email marketing this year is beneficial, as it remains a top revenue-driving channel according to 87% of marketing leaders. Simplifying workflows is essential to enhance efficiency without overextending resources. Suggested tactics include auditing your email process to identify time drains, repurposing existing content, leveraging AI for ideas and copy review, and prioritizing impactful emails over frequency to avoid subscriber fatigue. Implementing these methods can help drive results while maintaining campaign quality and fostering customer engagement.
By simplifying your workflows, you can get more efficient and boost sales - without burning out. Here are five tactics you can adopt in your business today.
Email remains one of the most effective channels for driving revenue. In fact, 87% of marketing leaders say email marketing is critical to the success of their company.
Instead of overwhelming your audience with too many messages, focus on quality. For instance, you could prioritize value.
Assess your entire email marketing program. A quick audit helps you spot what's working and identify what feels the most time-consuming.
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