"Nail down your brand fundamentals before designing; inconsistency in branding confuses customers. Use mood boards and style guides for a cohesive brand identity."
"Choose a Shopify theme based on speed and conversion optimization, not just looks. Ensure it’s built for mobile and easy to edit to maximize effectiveness."
William Polson, founder of Australian Internet Advertising, emphasizes that in the competitive e-commerce landscape of 2025, launching a Shopify store isn't sufficient. Instead, businesses must develop a conversion-optimized platform that consistently attracts and retains customers. Essential strategies include establishing a solid brand identity by creating mood boards and a style guide for consistency. Additionally, selecting the right Shopify theme is crucial; it should prioritize speed, mobile optimization, and built-in features that enhance conversions, such as sticky buttons and trust badges.
Read at Forbes
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