"According to a recent study from online visual communication platform Canva, 78% of marketers see AI as an essential part of their long-term strategies."
"Marketers are fully taking advantage of AI's ability to do simpler tasks: 85% of professionals said they are saving at least 208 hours of work a year by using AI."
A recent survey shows that marketers are increasingly embracing AI technology in their strategies, with 78% recognizing its importance for the long term. Budget allocations for AI have seen a surge, with 75% expecting increases this year. Marketers are leveraging AI for efficiency, reportedly saving over 208 hours a year. While AI aids in tasks like text generation, full integration remains a challenge, with many lacking the means to measure AI's ROI. The ongoing hurdles include maintaining creativity and ensuring outputs align with brand values.
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