How the DMA is Reshaping Ad Tech for Better or Worse
Briefly

At its heart, the DMA targets the 'gatekeepers' of the online world... if a firm has a strong grip on market access, it's in the spotlight.
Through key provisions like Articles 5 and 6, the DMA prohibits platforms from favouring their own services and requires them to maintain a level playing field for all market participants.
Read at Exchangewire
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