GumGum's study highlights key differences in voter priorities across swing states, with Michigan focusing more on economic issues while Arizona emphasizes reproductive rights in political content.
To understand voter concerns better, GumGum analyzed over 500,000 pieces of digital content from various sources, providing essential insights into the issues driving swing-state voters.
Political ad buyers are keenly interested in understanding trends in voter perceptions, which will inform their strategies in the lead-up to the election.
The differences in issue prioritization among swing states reflect the complex landscape of voter sentiment, suggesting tailored ad strategies will be crucial as election approaches.
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