""Usually, when that conversation starts, it means that actually there's a recession on the horizon. Marketers need to demonstrate their value amid rising uncertainties.""
""A recent survey indicated that 99% of marketers see economic and geopolitical uncertainty as crucial over the next five years, with many expecting pressures to increase.""
Stephan Loerke, CEO of the World Federation of Advertisers, highlighted marketers' struggles at a recent event in Brussels, using humor to address their pressure. Amid economic pressures like inflation, tariffs, and AI disruption, marketers expressed both creativity and concern about impending budget cuts. A survey revealed 99% expect economic uncertainty to be critical for the next five years, with a significant portion anticipating worsening conditions. This uncertainty is prompting CMO discussions about demonstrating marketing's value as companies prepare for a challenging year ahead.
Read at Business Insider
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