The article discusses how traditional methods of predicting organic traffic based on keyword rankings are ineffective today. With the advent of voice search, AI, and dynamic search features, understanding user intent becomes more complex. Despite claims that keyword research is obsolete, it remains crucial as it offers insights into consumer behavior and purchase readiness. By distinguishing between generic and niche keywords, marketers can create relevant content that caters to prospects at different stages in their shopping journey, ultimately improving engagement and conversion rates.
Keyword rankings no longer guarantee organic traffic, as new search-result features and AI change how users engage with search results.
The benefits of keyword research reveal where prospects are in their shopping journey, informing content strategies based on users' knowledge levels.
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