How HP Built An In-House Agency From Scratch | AdExchanger
Briefly

By
Freddie Liversidge will be speaking at AdExchanger's Programmatic IO conference on May 16-17 in Las Vegas.Click here to register.In 2016, a scandal rocked the advertising industry.A damning Association of National Advertisers (ANA) report revealed US ad agencies were pocketing profits through opaque practices like taking kickbacks from media companies and reselling media to clients at a markup.
Read at AdExchanger
[
add
]
[
|
|
]