The DOJ argues that Google's change in unified pricing rules allowed it to unilaterally dominate the advertising tech market, ignoring customers' preferences and changing terms.
Through testimonies and internal communications, the DOJ presents a case that Google, facing little competition, imposed unfavorable changes, indicating its monopoly power.
Google's legal team asserts they did respond to customer feedback, yet maintained the primary changes in the unified pricing rules that negatively impacted publishers.
The unified pricing rules (UPR) altered how publishers set minimum bid prices, benefiting Google substantially, with little regard for the publishers' actual market needs.
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