The landscape of online visibility is transitioning from traditional SEO to Generative Engine Optimization (GEO), influenced by the emergence of LLM platforms. With major tech companies like Apple integrating AI-native search into their products, the old SEO paradigm, which relied heavily on keywords and backlinks, is being disrupted. Now, visibility depends on how well content is understood and synthesized by language models rather than its ranking on search results pages. This shift reflects deeper engagement with search queries and the need for optimized content that is organized and meaningful.
But in 2025, search has been shifting from traditional browsers toward LLM platforms.
We're entering Act II of search: Generative Engine Optimization (GEO).
Visibility means showing up directly in the answer itself, rather than ranking high on the results page.
Generative engines prioritize content that is well-organized, easy to parse, and dense with meaning.
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