The digital advertising industry represents up to 4% of global greenhouse gas emissions - double that of the airline industry.
Ad Net Zero sets a goal for the industry to reach net zero emissions by 2030, with collaboration from organizations like the WFA and IAB.
Publishers play a crucial role in media sustainability, contributing to the industry's environmental impacts, but sustainability efforts can help them adapt to changes.
Most Fortune 1000 companies have set net-zero targets, impacting publishers who are part of the supply chain, making their carbon footprint data crucial for achieving net zero.
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