W. Edwards Deming's principles have significantly influenced manufacturing and are now applicable to modern marketing through a concept called Positionless Marketing. This approach emphasizes creating a culture of adaptability and quality rather than sticking to traditional, rigid campaign executions. By leveraging AI and encouraging fluid collaboration, marketers can redefine their strategy to remain aligned with real-time customer needs. The techniques reflect a long-term perspective and a willingness to embrace change, mirroring Deming's core principles that are foundational for contemporary, agile marketing practices.
Positionless Marketing builds on Deming's legacy by enabling marketers to act independently, collaborate fluidly and use AI-powered tools to engage customers at the speed of interaction-without compromising quality.
Deming emphasized long-term thinking-businesses should continuously improve rather than seek short-term fixes. Positionless marketing follows this same philosophy.
Collection
[
|
...
]