Maria Alonso highlights the transformation in marketing strategies, where companies increasingly prefer internal agencies over traditional external ones. This shift is driven by the need for agility, cost-effectiveness, and deeper brand understanding. Internal agencies, as illustrated by examples from Fortune 500 brands like Starbucks, provide aligned brand identity and faster campaign execution. Alonso emphasizes that companies can maximize benefits from their internal teams by effectively managing costs and ensuring brand consistency, enabling them to succeed in a competitive marketplace.
Internal teams live and breathe the brand, ensuring that all creative assets align with its mission, values and identity.
Conduct regular market comparisons to benchmark costs against external agencies and ensure competitive pricing.
Collection
[
|
...
]