How Big-Name CPGs Will Learn From And Sideline Ecommerce-Native Rivals | AdExchanger
Briefly

Hey, this is James from AdExchanger.Coming in hot with this week's dispatch about what legacy CPG brands are learning from online natives and how they're reasserting their strength in retail stores.I've been asking marketers from well-known store brands whether their toughest competition comes from legacy CPGs, retailer private-label brands or ecommerce-native brands.
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