Amtrak is undergoing a significant transformation under the leadership of Eliot Hamlisch, focusing on becoming a hospitality-centered brand rather than just a transportation service. The 'Retrain Travel' campaign targets younger audiences and emphasizes innovative partnerships, enhanced customer service, and a modernized travel experience. With a notable background in psychology and behavioral economics, Hamlisch has already led Amtrak to record performance levels. The initiative also includes sustainable travel practices and experiential marketing strategies to attract new riders and strengthen the brand's appeal in a competitive market.
We're very focused on transforming the company from what has historically been known as a transportation company to one that will increasingly be known as a hospitality company and providing hospitable experiences and an enhanced customer experience overall.
Under his leadership, Amtrak achieved record-breaking success with 33 million riders and $2.5 billion in ticket revenue, while overseeing 700 capital improvement projects worth $4.5 billion.
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