Forbes' www3 subdomain hosted slideshows of its content with numerous ads, attracting paid traffic. This model differed from typical MFA sites that have unrecognizable URLs, revealing a unique approach to advertising.
Adalytics found that the www3 subdomain wasn't correctly labeled in bid requests, leading to inadvertent ad purchases by buyers who intended to block it. This revelation highlighted a flaw in the ad tech ecosystem's transparency and control.
Enforcers at the IAPP's Global Privacy Summit emphasized the importance of companies acting in 'good faith' for data privacy compliance. Regulators seek proactive compliance over punitive measures, signaling a shift towards a more collaborative regulatory environment.
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