"As companies race to scale revenue operations efficiently, a new role is emerging at the intersection of technology and business strategy: the GTM (go-to-market) engineer. According to ZoomInfo data, hiring for the role has doubled year over year for the last two years, with hiring peaks in January and July. In mid-2025 LinkedIn had over 1,400 postings for GTM engineering roles, with over 3,000 listed in January of 2026"
"GTM engineering is the application of an engineering mindset to revenue operations. GTM engineers design and automate the systems that power growth-from data pipelines and workflow automation to tool integrations and AI-powered processes. The role spans software infrastructure, data management, and workflow automation, all working together to help revenue teams move faster, stay aligned, and execute without friction."
GTM engineering merges engineering practices with revenue operations to build and automate systems that enable lead generation, sales intelligence, and customer acquisition. Hiring for GTM engineers has risen sharply, with LinkedIn postings growing from about 1,400 in mid-2025 to over 3,000 in January 2026 and salaries spanning low to high six figures. Responsibilities include designing data pipelines, integrating tools, automating workflows, and applying AI to scale go-to-market motions. The role differs from demand generation by focusing on systems and infrastructure rather than campaign-driven volume. GTM engineering sits at the center of scalable, efficient, and intelligent revenue operations.
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