As ATS London 2023 approaches, Luke Fenney, VP addressability EU at LiveRamp, explains why now is the right time for publishers to adjust data strategies to make the most of audience addressability.It's hardly a secret that in the cost-of-living crisis people are changing their purchasing habits, intensifying the pressure on marketers to make their budgets more accountable and work harder than ever before.
#people #back #potentially #advertising #effectively #collaboration #increasingly #transparency #association #accountable
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