GoWit Secures Strategic Investment Led by Nuwa Capital to Drive the Next Era of AI Retail Media in EMEA
Briefly

GoWit Secures Strategic Investment Led by Nuwa Capital to Drive the Next Era of AI Retail Media in EMEA
"GoWit, the leading ad tech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from existing investors Formus Capital, APY Ventures, and DCP. The investment marks a milestone in GoWit's mission to expand its AI-powered commerce and retail media network and strengthen its leadership across EMEA. Accelerating AI-powered retail media across EMEA The new capital will fuel GoWit's expansion and the development of next-generation AI tools to enhance ad performance, data intelligence, and monetisation for retailers, brands, and agencies."
"GoWit's technology is trusted by leading retailers and marketplaces, including Carrefour (Turkey), Union Coop (UAE), Raneen (Egypt), Toters Delivery (Lebanon), Mumsworld (UAE), and Heureka Group (Czech Republic). The company collaborates with ecosystem partners such as Goldbach (Switzerland), Spike Media (MENA), and Akinon (EMEA) to build a connected retail media infrastructure."
""We built the most intelligent, connected commerce and retail media network that enables every retailer, brand, and agency to grow profitably through a unified ad platform offering scalable technology, strong demand, and best-in-class operations," said Emrah Adsan, co-founder and CEO of GoWit. "Our success across MENA and Europe shows the strength of our technology and partnerships. This investment will accelerate our EMEA expansion and advance our AI-driven platform, bringing next-level intelligence and automation to retail media.""
GoWit secured a strategic investment round led by Nuwa Capital with participation from Formus Capital, APY Ventures, and DCP to accelerate EMEA growth. The capital will fund expansion and the development of next-generation AI tools to improve ad performance, data intelligence, and monetisation for retailers, brands, and agencies. GoWit's platform is deployed with retailers and marketplaces across MENA and Europe, and the company partners with ecosystem players to build connected retail media infrastructure. Rapid digital transformation in EMEA and projected market growth underpin the opportunity for AI-driven retail media monetisation.
Read at Exchangewire
Unable to calculate read time
[
|
]