The third (and final?) delay to third-party cookies in Chrome came because Google read the tea leaves The latest delay in the demise of third-party cookies has tongues wagging.
Google isn't really ending third-party cookies in the Chrome browser so much as it is delaying the end of them According to this theory, all these delays were bound to happen, and they'll keep happening until Google's sure that ditching cookies won't dent its profits or draw the ire of regulators.
If Google's browser plan is green lit then its ad tech business could be a sacrificial lamb to regulators For years, Google has held the reins as the world's top media seller, while also dominating as the largest buy-side ad server and demand-side platform.
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