Google has launched new AI tools during its Marketing Live event aimed at enhancing content creation and personalization for online merchants. These tools, including Asset Studio, Image-to-Video, and Brand Profiles, are designed to help retailers in the US improve their product images and establish their brand presence. Interviews with Google executives emphasized that the new tools are part of a broader AI integration strategy to enhance productivity for businesses of all sizes and pave the way for a comprehensive content hub in the Merchant Center.
"We’ve been on this journey the last year or two to really bring in more AI into our products and tools," Cheng said.
"It really is about making sure that AI enables that creative partner aspect in Merchant Center, but also across Google as a whole," Cheng said.
"The bigger vision is that Merchant Center is going to be this comprehensive content hub to allow different businesses to really emphasize and show their brand."
"AI is ultimately a technology tool like many we've experienced over the last couple of decades."
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