Google's decision to postpone the elimination of tracking cookies has resulted in significant confusion among users and heightened tensions within the advertising industry. With 3 billion Chrome users still being tracked, the future remains uncertain. Google plans to introduce a global opt-in prompt for cookie tracking, raising fears of a user rejection similar to Apple's experiences. Moreover, the expected changes may extend to tracking IP addresses, hinting at a shift towards a consent-based advertising model. This may ultimately align web practices closer to those in mobile app environments.
Google's backtrack on its promise to kill tracking cookies has led to confusion, with users still being tracked and no clarity on future changes.
The industry fears that a global opt-in for tracking cookies will mirror Apple's opt-out chaos, leading to a potential rejection by users.
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