Prosecutors allege Google has stifled competition in online advertising technology, primarily through a complex scheme that dominated website advertising tools via acquisitions and restrictions.
Google asserts that the claims against it misinterpret its efforts to develop technology and indicates that competition in digital advertising has shifted towards apps and connected TV.
If found guilty of illegal practices, the court may compel Google to divest its Google Ad Manager, which is critical for online advertising transactions.
The case represents a significant effort by U.S. antitrust enforcers to challenge perceived monopolistic behaviors by Big Tech across multiple presidential administrations.
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