According to Google's lawyers, the DOJ's concept of open web display advertising is a "gerrymandered" market that ignores the broader reality of the digital advertising landscape.
Google presented evidence that the adtech fees it charges are not so exorbitant compared with the rest of the market, as other SSPs can also charge similar rates.
New evidence reveals how Google felt its display business was weak, including slowing revenue growth and competitive threats from companies like Meta, Criteo, and The Trade Desk.
Chevalier noted that while AdX was above this weighted average, so were six of the seven other SSPs studied, challenging the DOJ's experts.
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